Sports and energy drinks include beverages, vitamin water, or highly caffeinated drinks with additives claiming to increase energy and boost nutrition. The North American sports drink market was valued at 1.45 billion in 2017 and is anticipated to be valued at 1.86 billion by the end of 2023, escalating at a CAGR of 4.6%.
In order to stay hydrated consumers prefer sports and energy drinks. The sports drink market in North America is expected to witness a considerable growth during the forecast period, owing to the increasing number of consumers willing to spend a premium for synthetically tailored healthy beverages.
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Some of the major players of the market are:
Abbott Nutrition Co., Aje Group, Arctico Beverage Company International Inc., Arizona Beverage Company, Britvic Plc, Champion Nutrition Inc., Cloud 9, Coca-Cola, Dangelo, Extreme Drinks Co., Fraser & Neave Holdings Bhd, Glaxosmithkline Plc, Living Essentials, Monster Beverage Co., Pepsico., amongst others.
North America Sports Drink Market Dynamics
North America is one of the leading markets due to the increasing trend of athleticism, rising concern for health, and shift in dietary patterns due to changing lifestyles. The innovation of new flavors with health benefits is a major driving sector. North America sports and energy drinks market is driven by growing awareness, demand from young adults and athletes. With the growing concerns for diabetes and obesity in the region, consumers in this region are giving equal importance to nutritional value and taste profile.
The increasing demand for sports drink is majorly due to the wide customer base, greater detailing of manufacturers towards innovative products, and use of cross-marketing strategies by key players in the market.
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North America Sports Drink Market Segmentation
Sports drinks are segmented into isotonic (fluid, electrolytes and 6 to 8% carbohydrate), hypotonic (fluids, electrolytes and a low level of carbohydrate), and hypertonic (high level of carbohydrate). The sports drinks market is also segmented on the basis of sales channels and brands.
Key Developments
October 2017- PepsiCo attempted to diversify its beverage portfolio with the addition of less sugary drinks into their latest product line.
March 2016- Abott Nutrition Co. added a newly tailored energy drink called Ensure Enlive aimed at consumers 50 or older.
Table of Contents:
1 Introduction
2 Sports Drink Market Research Methodology
3 Executive Summary
4 Sports Drink Market Dynamics
5 Sports Drink Market Segmentation
6 Competitive Landscape
7 Sports Drink Market Opportunities And Future Trends
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Sports Drink Market research includes:
Identity trends
Price analysis
Market analysis/research
Marketing plans
SWOT analysis
Location analysis report
Target market analysis
Competitive analysis
Domestic and international market competitions
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